Dhatu provides men's clothing essentials from the Indian subcontinent through its webstore www.dhatustore.com. This store also contains lookbooks and detailed product information for buyers interested in retailing our products. Ideology It is our aim to reinvent the Indian wardrobe. The patterns are uniquely engineered and stitched under stringent quality control. This architectural approach enables us to showcase the characteristics and qualities of Indian textiles.
This overlapping of Indian costumes and contemporary aesthetics has delivered some exciting clothing pieces in our first ever collection titled ‘Form and Function' - A clean cut collection that is part casual and part formal. A closer inspection will reveal an effort to cater to varied segments by incorporating separates that can be mixed and matched to create multiple looks. The fabrics are mill-made staples - cottons, linens and wool. Mill-made ikat fabrics and paisley prints are used to highlight the Indian heritage of the products. The colours are mostly dark and refined while few pieces stands out with their earthy tones.
The attention to detail in drafting unique patterns and the techniques incorporated while constructing the products sets it apart among other products available in the same price range.
Customer Care: +91-11-2642-8044
(Mon - Sat, 10AM - 7PM India Time)